![]() These include some classic play items, such as the Sesame Street Friends 8-inch plush assortment and the Sesame Street Neighborhood Friends 3-inch figure packs. ![]() “We pride ourselves in bringing toys to market that invite all children to play and imagine.”Īnd Just Play is jumping right into keeping that promise, launching multiple Sesame Street product lines for its initial offering. “Sesame Street is a place where all kids are welcome,” Lauridsen says. Sunny Lauridsen, senior vice president of licensing and brand strategy at Just Play, says that is exactly what the company plans to do with its new Sesame Street products: emphasize the core values that define the show. It’s about collaborating to make a positive impact on kids and families.” The Sesame Street Neighborhood Friends 3-inch figures | Source: Just Play “Strategic partnerships like this work because we’re mission aligned. “Just Play stands for exactly that - they believe kids should just play and thrive,” Arenas says. ![]() | Source: Just PlayĪccording to Gabriela Arenas, senior vice president of global products licensing at Sesame Workshop, Just Play was the right fit for this partnership because of the company’s wide-reaching retailer and distribution network, experience across multiple product categories, and - most importantly - values. Just Play’s Sesame Street Friends plush assortment includes a variety of fan-favorites. In this multi-year deal, Just Play will produce a wide range of toys for the show, which will start hitting shelves in the spring. Following a 10-year licensing partnership with Hasbro, the brand has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Now, a new chapter of Sesame Street’s toy journey begins. For the same five decades that these beloved characters have taught counting, reading, and life skills, they have also appeared in playsets and games and in the form of plush, figures, and more. While the residents of this welcoming, fictional street became an educational staple for kids on screen, they have also become fixtures in the toy aisle. It’s been more than 50 years since the kids of the world first met Big Bird, Oscar the Grouch, and the rest of the Sesame S treet gang. Source: The Toy Book One of the most iconic preschool brands enters a new toy era.
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